Ultimate Deal On History And Evolution Of SEO

     

Search engine optimization (SEO) is the process of affecting the online visibility of a website or web page in a web search engine. As we all know SEO means Search Engine Optimization and this article is mainly focusing on the history and important update on SEO. In 1997 Danny Sullivan has introduced the term search engine optimization. SEO is the method of increasing the number of visits to a website by to pranking in search engine results. Don't you wish to know the history and evolution of SEO?

A high-level look at the  History And Evolution Of SEO

On page optimization

On page optimization, search engine optimization (SEO) is the practice of optimization individual web page in order to rank higher and earn more relevant traffic in search engines.on page refers to both the content and HTML code off page SEO which refers to link and other external signals

Off-page optimization

Off-page set refers to techniques that can be used to improve the position of a website in the search engine result page. many people associate off page SEO  with link building but are not only that. the off page optimization refers to all the measure to be taken outside of the website to order to improve its position in search rankings

Webmaster

A webmaster is someone who creates and manage the content and organization of a website manages the computer server and technical programming aspect of a website

There are types of SEO

* White Hat

* Black Hat

* Grey Hat

White Hat

White hat techniques on the other hand to google webmaster guidelines but usually take longer and cost more to carry out as a result. the white hat carries for less risk and tends to deliver lasting and value over time

Black Hat

The black hat will get you where you want to go faster usually less costly because you are taking shortcuts the top by going google webmasters guidelines. many black hat tactics are specifically spelled out in the guidelines as things you should not do. The black hat returns value quickly but there is a high risk that the value cannot

Grey Hat

The gray hat falls somewhere in the middle as these tactics are not specifically called out in google guidelines. This path as it is not safe to assume that because a specific technique isn't labeled and on that will get you into trouble that will not interfere negatively with your ranking

Keyword Staffing

The keyword staffing refers to the practice of loading web pages with keyword or numbers in an attempt to manipulate a site ranking in google search result the black hat SEO techniques

Page Ranking

The page ranking is used by google search to rank website in their search engine result page rank is a way of measuring the importance of website page. the page rank by counting the number and quality of links to a page to determine a rough estimate to the important the website and also trusting the google

Passing the juice

The link the juice is the term used in the term used in the SEO world to refer to the value or equity passed from one page or site to another. This value is passed through hyperlinks. The search engine sees the links as votes by another website that your page is valuable and promoting. This can be helped for a webmaster to provide the links to their content without losing any equity.

Meta tag rel = "no follow"   

Google  Ads

The Google ads are an online advertiser pay to display brief advertisement service offering products listing video content and generate mobile applications

* CPC (cost per click)

* PPC (pay per click)

Google Panda

The Google panda is a major change to Google search result to ranking algorithm that was first released in February 2011. The changes aimed to lower the rank

* Lower quality site

* Content timing

* Thin site

* Content duplication

Penguin Updation
Google launched the Penguin Update in April 2012 to better catch sites to be spamming its search results, in particular, those doing so by buying links or obtaining them through link networks designed primarily to Google rankings. The link spamming activities are given below

* Link exchange

* Link farming

* Link referral

* Comment spamming

* Wiki spamming

* Guest blogging

The real-time updates are penguin 4.0 update. Where Google updates right at the time of crawling and indexing

* Park domain update

* Exact match domain update

* Pirate update

Hamming bird update

This was the introduction of a Semantic search result is enabled in this because it helps to get a very deep search result and the beginning of the usage of  Artificial intelligence this enable Google to  Provide an extensive summary of a searched result to the users on topics they search. This summary of information was obtained 30% on the basis of quality content and the rest was based on feedback received from the majority at forums.

Rank brain update

This is an advanced level of hamming bird update. This Google acts as an intelligent human being age groups class different etc. Here Google is trying to be your friend

The history and evolution of SEO the set of rule. As mention above. Hope you got an idea regarding the same

Nihal T.M